Sports technology investment

Investing in the Future of Sports Technology

The global sports technology market is sizeable (with a total addressable market of £488 billion). SportERP is uniquely positioned to capture a share of this rapidly expanding sector, offering a comprehensive digital ecosystem for sports organizations worldwide.

Learn about our investment opportunity

Sports Technology Market

£488B+

The global sports technology market is sizeable with a total addressable market of £488 billion. Our serviceable market is £53B with an obtainable market of £530M.

Our Growth Metrics

Demonstrating consistent growth and strong market adoption across our platform and services.

Expanding Users

Multiple

Rapidly growing user base across badminton, football, and netball

Governing Bodies

203

Direct access to national governing bodies via existing partnerships

Research Partners

Joint Venture

Proven use cases in R&D with top-leading UK Universities

International Reach

36

Engagement with international federations through keynotes and industry groups

Our Business Model

SportERP operates on a robust SaaS and PaaS model tailored for sports organizations, offering a comprehensive digital ecosystem with multiple revenue streams.

  • B2B SaaS & PaaS Offering

    Core platform for sports organizations including clubs, federations, and institutions with tiered subscription options.

  • Sport-Specific Extensions

    B2B2B or B2B2C white-labeled platform modules targeting specific sports with advanced performance analytics and admin tools.

  • Research & Development Projects

    Collaborative R&D initiatives with academic institutions and sports organizations to drive innovation and establish industry standards.

  • Specialized Services

    Performance analytics, certifications, and sport-specific solutions with tailored pricing models for different organizational needs.

BusinessModel

Our Leadership Team

Led by experienced executives with deep expertise in sports technology, business operations, and athlete development, supported by World-leading academic advisors.

Stefan Ljutzkanov

Stefan Ljutzkanov

CEO

Extensive experience in sports tech leadership and strategic growth.

Chris Hall

Chris Hall

CFO

Financial specialist with a background in funding, budgeting, and investor relations.

Indrajith Bandara

Indrajith Bandara

CTO

Technical expert in SaaS/PaaS architecture and AI integrations.

Iqbal Ullah

Iqbal Ullah

NED

Non-executive director with broad oversight and governance expertise.

Growth Strategy

Our strategic roadmap for market expansion, product development, and organizational growth.

Short-Term6-12 months

Finalize the Platform

Complete self-onboarding capabilities and initial AI integration

Mid-Term12-24 months

Go-to-Market & Sales

Grow user base through new federation partnerships, refine advanced analytics modules

Long-Term24+ months

Geographic & Sport Expansion

Scale to more international markets, add further sport-specific modules

OngoingContinuous

Integrate AI & LLMs

Leverage large language models and computer vision for deeper performance insights

Press & Recognition

Featured in leading publications and recognized for our innovative approach to sports technology.

ASOIF

"Keynote speaker at the Association of Summer Olympic International Federations development workshop (post-Paris 2024)."

BWF Conference

"Presenter at the Badminton World Federation Conference with insights on digital transformation."

Loughborough University

"Collaboration with Loughborough University on Research and Commercialisation and Internships."

Investment FAQs

Common questions from potential investors about our business, growth strategy, and funding opportunities.

What is the current funding status of SportERP?

SportERP is seeking £1.5 mil at a pre-money valuation of £15.5M, representing roughly 10% equity.

How will new investment capital be used?

Funds will be used for finalizing application for broad self-onboarding, integrating advanced LLMs and AI modules, and marketing for global expansion of the platform.

What is the anticipated growth trajectory?

We are aiming for significant valuation growth with a projected ROI of x47.5 as we scale the platform across multiple sports and regions.

What is the company's exit strategy?

Our exit strategy includes potential acquisition by major sports technology companies or sports media conglomerates, or pursuing a public offering as the platform scales to its full potential.

Ready to join us to transform the future of Sports Globally?

Connect with our investment team to discuss how you can be part of our growth journey and explore this exciting opportunity.