Stefan Ljutzkanov

Professional Experience

SportERP

CEO (Dec 2022 - Present)

• Oversees the development, strategy, and growth of SportERP's SaaS and PaaS solutions.
• Leads product development, implementation methodologies, and project management.
• Manages cross-functional teams, including DevOps, developers, project managers, and sales.
• Developed two sub-products expanding into B2C and B2B2C markets.
• Driving ISO27001 certification for company-wide data security and compliance.

Loughborough University

Visiting Fellow (May 2021 - Feb 2023)

• Advised on leveraging Loughborough IP for high-performance sports applications.
• Delivered guest lectures on sports science, coaching, and entrepreneurship.
• Supported the development of a badminton research hub, advancing sports technology.

Areas of Expertise

• Business Strategy & Startup Development: Blends sports and business to create scalable models for sports organizations and startups.
• Product Development & Lifecycle Management: Leads the creation of cutting-edge SaaS and PaaS solutions.
• Sports Science & Athlete Development: Pioneering research on maturity-related development frameworks for badminton.
• High-Performance Coaching & Talent Identification: Former international badminton coach specializing in elite player development.
• Entrepreneurship & Business Leadership: A strategic leader with deep expertise in early-stage startups and business growth.
• Digital Transformation & Technology in Sports: Integrating AI, biomechanics, and psychology into performance analytics.

Badminton Career & Coaching Journey

Stefan began his badminton career in Bulgaria, achieving national and Balkan championships in singles, doubles, and mixed doubles. He transitioned to coaching and has since worked internationally, including:

• Denmark (Saeby, Hojberg, ESG Badminton Club): Developed junior and senior teams, contributing to Denmark's renowned coaching system.
• Germany (Hamburg, Kaiserslautern, U15 National Team): Led elite training centers and national talent programs.
• Badmintoo.com Founder: Created a digital coaching platform integrating research-backed methodologies for badminton development.

Professional Impact

Stefan's leadership at SportERP and academic research at Loughborough University are bridging the gap between sports performance, business strategy, and technology. His work is shaping the future of sports innovation through data-driven athlete development models and digital transformation.

Collaborative Approach

Stefan thrives on cross-sector collaboration, integrating insights from coaching, entrepreneurship, and technology to drive excellence. His passion for sports and business fuels partnerships between athletes, startups, and investors, fostering a thriving ecosystem in sports technology and innovation.